Facebook is now the most popular social media network in the world with over a billion users in a month. It is incredible how this platform got to where it is today, starting off as a local dorm room-launched site in Harvard University.
What’s great with Facebook is its advertising prices are at a fraction of the cost compared to Google Ads. The lower rate is attributed to the ads’ specificity to the platform. That means, whatever ad you publish, it will only appear on Facebook and not on any other platform or search engine website.
Even with this limited audience, the reach is still massive with Facebook’s billions of users all over the world. As for price, you get value for your money and even get to reach out to the audience that you want to send a message to.
With online marketing, the first impression is key to success, just as what the Premier Buffalo SEO Agency | SEO Services New York recommends. It is easy for people to scroll or exit the page, so you want to get their attention in a blink of an eye. Therefore, you must make the most of the exposure that you get from the published ad. Do not waste your time trying out one thing and another, creating confusion among your audience.
Because you want to get the most out of your Facebook advertisement (and, of course, you want to get your investment back) here are some mistakes you must avoid when creating a Facebook advertisement. Make it as close to perfect as possible, so you don’t waste your time, resources and energy.
Here are some mistakes that you must avoid:
1. Not having a cohesive image
Branding is all about impact and image cohesiveness. Therefore, if you use purple streaks for this ad, then switch to red for the next ad, you are apparently confusing your audience with the image that you want to portray. It is crucial that you think about your brand, and to plan it well with your team. You must have one cohesive style and design to use that will always be consistent across the board. If you keep on changing your image, you are doing more harm to your brand than good. Stick to one color theme and palette, and follow these themes for all your marketing materials.
2. Being unoriginal
Being unoriginal is one of the worst sins you can do to your brand. For one, you are showing that you do not have the creative edge to stand up for your brand. How can you expect people to trust you when you can’t trust yourself? Even if another company’s logo looks nice, the audience will eventually see that you are anything but a copycat of some other brand. You want to be remembered for who you are; not for being a second-best copycat of another company.
Creating a Facebook advertisement takes a lot of effort because you have to ensure that your ad is perfect for your goals. You don’t want to create an ad and have the audience ignore it because it does not leave a lasting impression. You want to be original with a focused goal that your audience will care about.